Kim Kardashian and Skims Tap Usher for Latest Campaign — Here’s What We’re Buying

Take It Off!

Moments before his Super Bowl halftime performance, Usher strips for the latest Skims campaign, and now you can shop the collection

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Men, if you thought Kim Kardashian forgot about you when developing her underwear brand, you were wrong! Skims, the buzz-worthy body-shaping line founded by Kim back in 2019, has gone on to feature prominent figures like NBA star Shai Gilgeous-Alexander, NFL defensive lineman Nick Bosa, and Brazilian soccer player Neymar. Now, Kardashian is back at it again, this time featuring Super Bowl halftime star Usher.

On Tuesday, Kim took to Instagram to break the news, showcasing Usher in all his shirtless glory. The campaign was one of the most prominent conversations of the week, tied not only to Usher’s performance for the Super Bowl halftime show but also the promise of new music. With a range of shirts, tanks, briefs, and more, the collection is already one of the most hyped launches of Spring, partially due to the cult following Skims has developed over the years.

Skims Men offers four main categories — Cotton, Stretch, Sport, and Socks — with various amounts of products in each, ranging from tops and underwear to leggings and more. Considering Kim’s reach and the success of her top-selling products thus far, this is a drop you surely don’t want to miss.


With the new products now live, we’ve selected the Skims Men must-haves to get and the highly anticipated items you’ll need to give your underwear drawer an upgrade.

A 3-pack of “breathable” cotton, the Skims Men’s Cotton 3″ Boxer Brief is constructed with smooth, stretchy fabric that hugs the body without losing shape. These underwear were designed to give you the ultimate comfort that doesn’t cling, with seam details, a 2-ply pouch for support, and a SKIMS logo detail at the elastic waistband. Fits true to size.

Skims Men Launch — What We're Buying From Kim Kardashian's New Line


We love a perfect tee, and the Skims Men’s Classic T-Shirt is a great staple for lounging or layering. The short-sleeve tee is made with a mid-weight cotton signature to Skims with a hint of stretch. Features a slim fit and classic crew neckline. Fits true to size.

Whether worn under your shirt or as a stand-alone layer, the Skims Men’s Cotton Tank of rib tanks might be your new favorite staples for everyday wear. Fabricated with soft-touch cotton, they’re the perfect layer under your perfect suit. Fits tight, consider a size up for a looser fit.

Comfort in a gunmetal shade, the Skims Men’s Stretch 5″ Boxer Brief was designed with you in mind. Constructed with a cooling soft fabric that claims to “never lose shape,” these briefs stretch to your body for a seamless fit. Designed with a 2-ply pouch for support and a smooth waistband with SKIMS logo details. Fits true to size.

Undershirts that go beyond the traditional, the Skims Men’s Stretch T-Shirt is a great foundation under your normal clothes. Constructed with a classic crew neckline and a high-stretch fabric, these slim-fit t-shirts can be worn as base layers or alone. Fits true to size.

Comfort should be your number one concern with you clothing, and the Skims Men’s Brief was designed to get you there. The underwear is great for everyday wear, featuring an elastic waist and supreme recovery for a stretchy fit that returns to its original shape. Fits true to size.

Get rid of those old crusty socks in favor of the Skims Men’s Day socks. This classic essential features an extra rib panel through the middle for extra arch support and a cushioned sole. Fits shoe sizes 6 – 13.

Spend the name in full comfort with these Skims Men’s Tube Socks. Perfect for that warm and cozy feeling as we head into fall, designed in this full knit lounge sock. Fits shoe sizes 6 – 13.

Designed to support and enhance movement, the incredibly soft base on the Skims Men’s Sport Leggings is constructed with moisture-wicking stretch fabric, a breathable mesh crotch, a taller SKIMS logo waistband for improved support, and a precisely placed seam for enhanced fit. True to size.

The Skims Men’s Sports Muscle Tank was designed for you to take on the world with confidence, ease, and movement. A slim-fit, nylon material constructed with a 4-way ultra-stretch design, this sleeveless tee has sweat-wicking properties for your ultimate performance. Fits true to size.

The Skims Men’s Sport T-Shirt is built for your most intense performances. Made of 4-way ultra-stretch fabric, which will support your movement and moisture-wicking properties, this is a great addition for those on the go or leading active lifestyles. Fits true to size.

Made of soft, mid-weight cotton, these are the ultimate lounge pants for the house, running to the market, or even work if your job permits. Features include an encased elastic drawstring and die welt pockets to carry everything you need on the go. Plus, the oversized fit looks much more modern than your traditional joggers.

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