NEWS

BTS reveal first photo teaser for new single ‘Butter’

BTS have revealed the first photo teaser for their upcoming new single ‘Butter’, which will be released later this month.

The Korean group have been sharing a steady stream of teasers for the forthcoming track over the last week, including video clips featuring each individual member.

Now, the band’s label Big Hit Music have posted the first photo teaser for this comeback. It shows all seven members of BTS posing in suits in a red and mahogany room. You can see it below now.

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It follows last week’s “concept clips”, which rounded off on Wednesday (May 5) with videos of V, Jimin and J-hope. In V’s teaser, he was seen dancing and eating sweets, while Jimin posed with a bottle of drink. J-hope’s clip, meanwhile, featured the rapper holding a yellow lollipop.

Previous videos saw Jin playing around with a bunch of yellow balloons with smiley faces on them while, in Suga’s clip, the rapper took photos with a film camera on a shadowy set.

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Jungkook was filmed on a dimly lit set as he posed for the camera and spread butter on a piece of toast. The second video saw RM on a similar soundstage as he turned a light on and off.

The forthcoming single will be the second English-language release from the K-pop juggernauts following the release of ‘Dynamite’ last year. The new track will arrive on May 21 at 5am BST and is described in a statement as being “a dance pop track brimming with the smooth yet charismatic charm of BTS”.

‘Dynamite’ recently became the longest-charting single by a Korean artist on the Billboard Hot 100. BTS’ record surpassed a 31-week run by Psy in 2013 for ‘Gangnam Style’.

‘Dynamite’ also became the longest-running number one on Billboard’s Digital Song Sales Chart. It surpasses an achievement previously attained by Luis Fonsi’s ‘Despacito’, which topped the chart 17 times.

Last week (April 23), luxury brand Louis Vuitton announced BTS as its latest ambassadors with a picture of the group wearing matching Louis Vuitton-branded pastel shirts and jackets.

In a press release announcing the ambassador role, Louis Vuitton called BTS “one of the most renowned and influential groups in the world”. It added that the group’s “ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.






“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,” BTS said in their own statement.

As part of the new partnership, the boyband are expected to team up with the fashion house for a number of special projects. They are also expected to be styled with Louis Vuitton pieces for their upcoming appearances.