“’Modelland’ is not only a spot to us; It’s a motion.”
Tyra Banks is pleased to announce the arrival of Modelland. The attraction is ready to open later this 12 months at Macerich’s Santa Place after being within the works for the previous decade.
“I’ve at all times been insanely impressed by points of interest like Disneyland and Universal Studios and have wished to convey that spirit of journey and storytelling to the world of modeling,” Banks informed Variety. “But not the unique modeling trade. I’m speaking about modeling for the lots.”
“Modelland goes to be a spot the place the modeling world meets fantasy, meets leisure, meets know-how, meets retail, meets eating, meets … your fiercest greatest self you could possibly ever think about,” she informed Variety.The attraction is meant as an inclusive expertise for all to take pleasure in. “Men and girls, younger and older — are invited to rework into the dream model of themselves. When individuals depart Modelland, we would like them to really feel overjoyed and empowered,” Banks mentioned.
Michael Guerin, Senior Vice President of Leasing at Macerich expressed enthusiasm for the idea in a press launch.“Santa Monica Place is the proper setting for the groundbreaking Modelland idea and we’re so happy to welcome this distinctive, multi-layered leisure, retail and eating attraction to our world-class vacation spot,” he mentioned. “Our prime properties together with Santa Monica Place are terrific platforms for retailers and types of all types to attach with their audiences, who go to us for one of the best in experience-forward retail and all the pieces else.”
