For a large swath of the 20th century, the milkman was the definition of dependable, delivering sweet dairy to the homes of Americans on a weekly basis, with the clinking and swishing of glass milk bottles arriving at your door like music to your ears. With the latest release from Boldy James—The Bricktionary, a collaboration album with producer Harry Fraud and his third full-length album on DSPs of 2024—it’s hard not to think of the profession as a fitting analogy for the Detroit rapper. The oft-overlooked artist has remained a beacon of stability for street rap for more than a decade, showing up multiple times a year to weave morbid fairy tales with a deft touch. You can almost set your watch to Boldy’s tense ruminations about the perils of drug dealing and somber vignettes about consequences, or his preemptive “Where we at with it” and “227 ConCreatures” utterances, arriving at your doorstep once a quarter.
A couple years ago, Boldy laid down a gauntlet for himself in an interview, saying, “I’m really just like one of the coolest kids in the schoolyard. So I don’t feel like I can ever oversaturate the market as long as it’s a quality product.” The Bricktionary is a continuation of an astounding run of brilliance, ensuring that his claim remains uncontested. Arriving like a victory lap, the grandeur of Fraud’s production provides an intoxicating foil to Boldy’s steely honesty and delivery. Blanketed by manicured and ever-evolving loops, Boldy wields his blunt bars to take stock of his embattled ascension with immense clarity.
Boldy has long treated his projects as full-length exercises with a singular producer. And while The Bricktionary doesn’t reach the heights of his best collaborations—like Penalty of Leadership, his 2024 album with Nicholas Craven, or The Price of Tea in China, his 2020 opus with The Alchemist—Fraud and Boldy’s chemistry is just as potent. Where Craven and Alchemist often craft arid production landscapes, Fraud’s tracks are markedly busier. An airy 1980s Brit-rock sample opens the floodgates on “Shadowboxing,” granting space to electric guitar shredding as Boldy makes offhand Chappelle Show and Police Academy references. While “Speedy Gonzales” isn’t particularly dense, composition-wise, it’s engaging enough: The blistering drumbeat and elevated BPM make it feel like it should be in the background of a 4-star basketball recruit’s highlight tape. Fraud doesn’t reinvent the wheel—loop-based samples rule the land, stretching and extending through vocal chops, chord progressions, and swelling percussive movements—crafting a realm that feels natural for Boldy.