Shoreline Mafia member Rob Vicious has released a new solo album titled Breakthrough. To coincide with the LP’s arrival, the West Coast rapper premieres the video for his single “L3V3L” produced by Three 6 Mafia architect DJ Paul.
“So it took me a year to come up with something to that beat,” Rob tells implurnt. “He made that for me and it was in my email for a year. I was in a Lyft and I played the beat and the first thing that came to me was the opening bar. I went to the studio and laid it and here we are now. Three 6 Mafia was an impact on my style. I got roots in Memphis, so this is full circle.”
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“L3V3L” is the opening track on Rob’s Breakthrough album, which is available now on Atlantic Records. The 13-track LP features collaborations with Nfant and fellow Shoreline Mafia member Fenix Flexin.
Watch Rob’s “L3V3L” video above and stream Breakthrough below.