“One of Those”

Fall into a deep enough Bay Area hip-hop rabbit hole on YouTube and you’ll eventually stumble on a neverending archive of compilation and collaboration albums that appear to be fake but are in fact very real. Stuff like 2001’s JT the Bigga Figga Presents: Bay Area Bosses, which features the names of more than 20 rappers on the cover, or one of those Berner joint albums seemingly recorded with whoever he happened to be getting fucked up with that week.

1 Umbrella—a newly formed group of regional stars ALLBLACK, 22nd Jim, Lil Bean, Zaybang, and Lil Yee—seems to be in that mold, if a little more intentional. The idea is to generate a moment big enough that it expands outside of the Bay Area rap bubble. The music doesn’t really live up to that, though; it feels more guided by EMPIRE’s marketing strategies than any real chemistry within the clique. Take “One of Those,” a going-through-the-motions posse cut with no memorable punchlines (though I like when ALLBLACK imagines himself as Baker Mayfield) and a boring-ass triumphant horn beat fit for a Madden loading screen. It’s like they’re all in the studio just because they don’t want to be the one to back out, like they hit “going” on the Partiful invite too early. The saving grace is Lil Yee, who is having a ball getting his vocals off on the hook. I was humming his groove in my head all day yesterday. Other than that, though, I can’t imagine going back to 1 Umbrella. Maybe, years from now, I’ll get a kick out of randomly remembering their team-up exists.