Last night Nike unveiled a polarizing new ad as part of its 30th anniversary “Just Do It” campaign, which features free agent quarterback Colin Kaepernick along with the caption, “Believe in something. Even if it means sacrificing everything.”
The ad elicited a strong response, as expected, with several athletes, celebrities and politicians showing support of the campaign while others took to social media to cut the Nike swooshes off their own clothes and burn their Nike sneakers. Click here to see some of those reactions.
Among those calling for a Nike boycott is the National Association of Police Organizations an interest group that represents more than 241,000 officers, according to TMZ. “In featuring Mr. Kaepernick in the ‘Just Do It’ campaign, Nike grossly insults the men and women who really do make sacrifices for the sake of our nation,” the letter obtained by TMZ Sports reads. “We are calling on all our member officers, their families and friends to join in boycotting all Nike products.”
The letter also reads:
In addition to Kaepernick, Nike’s 30th anniversary “Just Do It” campaign, which is meant to specifically speak to 15- to 17-year olds, also features Serena Williams, LeBron James, Odell Beckham Jr., Lacey Baker and Seattle Seahawks rookie Shaquem Griffin.
“We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes,” Fisanotti said, per ESPN.