2018 has been a particular yr for followers of hip-hop music. We’ve obtained some standout tasks from new and veteran artists alike. Most musicians positioned a concentrate on the amount of content material they put out this yr; with our technology’s dwindling consideration span, that wasn’t the worst technique. That truth truly shined a good brighter highlight on music movies. If an artist determined in opposition to releasing a brand new music altogether, they typically opted to drop a dope video to advertise their current materials. In the previous couple of years, we haven’t created “Best Of” lists for movies however 2018 provided too many high quality visuals for us to cross on.
In an effort to maintain this listing concise, we’re leaving out some fairly notable clips: A$AP Rocky’s “A$AP Forever,” Kali Uchis’ “After The Storm,” and Kelela’s “Frontline” all narrowly missed the reduce. The aforementioned works are price your time and should you haven’t already seen them, test them out when you’re completed with these twelve.
The cinematography, modifying, social commentary, or else all these components mixed made these movies stand out from the remaining. Have a have a look at our high picks for Most Creative Videos of 2018 and tell us your favourite music video of the yr within the feedback.
12. Jay Rock, Kendrick Lamar, Future, James Blake – “King’s Dead”
Kendrick Lamar is well-known for his extravagant music movies. Usually, he’ll collaborate with Dave Free to launch among the most modern video work within the music trade. The TDE crew struck gold with the Kendrick-curated Black Panther soundtrack as a good variety of the movies shot for it may have made this listing. “King’s Dead” is the strongest alternative for a couple of causes, although.
For starters, the cinematography is on level. We begin off with an establishing shot and the second vocals are launched, the digital camera zooms into Kung Fu Kenny as he’s perched atop a palm tree. We transfer right into a chaotic and old-school newsroom the place Kendrick sits along with his ft up on the desk and a tie round his head, because the digital camera zooms out. Future seems to be wildly misplaced behind him as he stunts along with his chains on, clearly not getting the wardrobe memo. There’s additionally an insanely cinematic zoom right into a barbershop the place Jay Rock is getting a recent line-up, which might be worthy of its personal thinkpiece. Obviously, this was directed by Dave Free… however was that actually a query? “La di da di dah,” certainly.
11. Kanye West & Lil Pump – “I Love It” (feat. Adele Givens)
While the execution of Kanye West and Lil Pump’s music video for “I Love It” could not have been probably the most advanced, it leaves a memorable impression and thus retains an enduring energy greater than most clips launched this yr. We’ll nonetheless be speaking about how ridiculous “I Love It” is for years whereas different movies will fizzle out. The rollout of this music solely helps to focus on its creativity because it was premiered on the Pornhub Awards, of all locations. An Adele Givens cameo opens and closes the video, lamenting concerning the “outdated days” and saying that girls may be rather more upfront with their sexual companions right now.
Kanye and Pump are lastly launched, rocking their ludicrous Roblox-inspired costumes, which ended up being an insanely-popular Halloween outfit this yr. Kanye has on a goofy smile a lot of the time as he clearly can’t include his childlike pleasure. There are just a few scenes, however the place this music video lacks in storyboards, it makes up for generally hilarity. Produced by Spike Jonze, the thoughts of Kanye West may be thanked for the course of the video as he collaborated with Amanda Adelson.
10. Anderson .Paak – “Bubblin”
I’m not gonna lie, I used to be actually shocked when “Bubblin” wasn’t included on the Oxnard tracklist. The observe serves as considerably of a James Bond-esque theme music for .Paak and, however for no matter cause, it was left off the album. That doesn’t imply that the music didn’t get the eye it deserves although. If something, it’s most likely one among .Paaks hottest songs ever.
The clip has an analogous vibe to J. Cole’s “ATM” as a slew of money is thrown round by a busted ATM machine. When Anderson .Paak discovers that the ATM will simply proceed spitting out cash, he hijacks it and drags across the metropolis with him. While many music movies present your favourite rapper stunting with a fistful of money, this executes the identical concept in a way more ingenious means. The artist dives right into a pool full of payments and a girl acts because the ATM’s therapist, saying she admires the machine for not being “afraid to spill all of it out.” Unfortunately, the ending is a bit morbid as a six-armed Anderson will get crushed by the money dispenser, calling for the top to the Calmatic-directed video.
9. Denzel Curry – “Clout Cobain”
Denzel Curry launched one of many strongest efforts of all the yr. His three-part document TA13OO has outstanding themes that carried into the visuals offered for the challenge. “Clout Cobain” is a favourite from the album, getting its personal video in July of this yr. Considering how far Denzel strays from the remainder of his “SoundCloud Rap” contemporaries, followers had been thinking about seeing how his imaginative and prescient would translate onto our screens. Thankfully, he didn’t disappoint.
The transitions are spooky, the make-up and costumes are haunting, and the general vitality is fairly spectacular. Aside from splashes of crimson blood and colourful face tattoos, all the video has been shifted to black & white, popping issues that are supposed to be the concentrate on the display. “Clout Cobain” is unafraid of critiquing what rap has change into to youthful generations. Denzel ends the circus efficiency by capturing himself within the head, stunning everyone within the viewers and actually closing with a bang.
eight. 2 Chainz – PROUD (feat. YG & Offset)
When you consider a typical rap video in 2018, you possible image costly automobiles, bikini-clad girls by the pool, and rappers stunting with lots of money. 2 Chainz and Howard Ross had a unique concept once they had been directing the video for “PROUD.” While there’s nothing extraordinary taking place by way of cinematography or modifying, “PROUD” earns a spot on the listing for the idea.
Instead of filming themselves flexing in entrance of muscle automobiles, 2 Chainz, Offset, and YG’s moms respectively are all the celebrities of this video. Their cameos make the “PROUD” video equal quantities cute and hardened, as they actively outperform their rapper sons.
How can we write about this video with out shouting out YG’s momma too? Her vitality was on level the entire means by means of as she ferociously lip-syncs alongside to her son’s lyrics. Seriously, it feels as if she wrote the verse for him.
7. Valee – “Womp Womp” (feat. Jeremih)
“Womp Womp” impressed many rappers to mimic Valee’s infectious stream and the video was additionally fairly ingenious. The clip begins out with Valee and a girl in mattress as they try to work out what to observe on TV: typical. Telemundo is settled on, which finally ends up being a serious theme within the video.
The visuals for “Womp Womp” are straight out of a DVD rental retailer because it skips between cutscenes, giving choices to observe developments like “Heist,” “Throwdown,” and the hilariously misspelt “Resturaunt.” To give it much more of an inexpensive cinematic vibe, credit score sequences roll out and the viewer chooses between English, Spanish, or “Womp Womp” as their most popular language. Much like the following entry on the listing, Valee and Jeremih execute their idea in a near-flawless method as work was clearly put in whereas planning this video.
6. Vince Staples – “FUN!”
There’s one thing particular about selecting a video idea and totally dedicating your self to it. That’s what Vince Staples did with “FUN!” because the Long Beach native chosen a theme, caught to it, and ended up with among the finest movies of all the yr. “FUN!” is ridiculously easy; any person explores Google Earth photographs of Vince’s neighborhood and falls on loads of hilarious scenes. While it isn’t as eye-catching and flashy as among the different clips on this listing, “FUN!” piques your curiosity as you need to discover extra of what you’re seeing. Fights get away, a theft happens, a couple of children comically dance within the entrance yard. There’s a lot happening on this video and most of its appeal is that it doesn’t take itself severely in any respect. These issues are handled as if they occur frequently.
The real-life blurriness of navigational software program because it’s loading is precisely mimicked as scenes take a couple of seconds to totally begin. It was positively enjoyable to find Norfy, California with Vince Staples. Until subsequent time.
5. J. Cole – “ATM”
J. Cole’s “ATM” video sees the North Carolina rapper change into a gold-clad Santa Claus as he flies by means of the sky on his throne. Instead of reindeer, he’s adopted by a handful of youngsters who sit atop a bottle of codeine cough syrup, chasing after a greenback invoice. It all follows the Ok.O.D. themes to a tee.
Cole will get ingenious in his show as he fairly actually critiques how individuals are keen to supply an arm and a leg for his or her materials possessions. He transforms right into a used automobile salesman, a miniature model of himself dwelling inside a cash bag and, most memorably, a crazed particular person sitting in a room lined with cash whereas carrying a straitjacket.
The Scott Lazer-directed flick just isn’t solely on this listing as a result of it’s memorable although. “ATM” earns a spot as a result of it’s so efficient in speaking the story it got down to inform. J. Cole echoes the truth that you might have a alternative with regards to consumerism, a tone that’s totally obvious within the visuals.
four. Travis Scott – “SICKO MODE” (feat. Drake)
Much of the mastery behind the “SICKO MODE” video has to do with the work that was put in within the modifying room. From the filters utilized in post-production to the glitchy results, superimposition, and artistic additions of twerking girls in locations you would not anticipate, “SICKO MODE” exhibits much more evolution from Travis Scott. La Flame has entry to all of the assets he may have in an effort to make a memorable video and he did so. Somehow, Travis manages to please everyone with this effort; he’s obtained women shaking their asses for the standard hip-hop video followers, vivid colours for the obscure artwork geek, and glitchiness for the modernists amongst us.
Directed by Dave Meyers, the identical man that was behind “Stop Trying To Be God,” “SICKO MODE” is surreal. It jumps from each nook of Trav’s creativeness whereas nonetheless in some way paying homage to the town of Houston. On paper, this shouldn’t work. One scene has Travis performing as a professor in entrance of a large chalkboard and the following has him mimicking the actions of a classic soul star. “SICKO MODE” is an ode to Travis’ hometown and a splendidly extravagant world in itself.
three. Lil Dicky – “Freaky Friday” (feat. Chris Brown)
Before releasing “Freaky Friday,” Lil Dicky teased followers by admitting that it was the most effective work of his whole life. He additionally gloated that it might be the “greatest music video you’ve ever seen.” While that’s an enormous declare to make, LD didn’t disappoint. Sure, the idea of the video has been executed earlier than however Lil Dicky breathed new vitality into the thought by taking a few of his well-known buddies alongside for the journey: Chris Brown, Kendall Jenner, DJ Khaled, Ed Sheeran, and so forth.
What’s actually inventive about “Freaky Friday” is how the story is advised in correlation to the music. Zooming, superimposition, and goofy performing all helped Dicky garner tons of consideration, racking up over 447 million views on the time of publication. Lil Dicky and Chris Brown swap our bodies for a couple of hours as Breezy strolls round city in his Ferrari, flexes his dancing means, and hangs within the VIP part of the most well liked golf equipment. This video is hilarious, ingenious, and in contrast to the rest that was launched this yr. It is probably not the most effective music video of all time as Dicky promised but it surely positive as hell is an entertaining 5 minutes.
2. Childish Gambino – “This Is America”
As Donald Glover begins singing the now unmistakable “Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, go, go away,” we first see* an enormous warehouse. Surrounded by industrial pillars, an empty chair with an acoustic guitar is in the course of the shot. A person walks over and begins taking part in when Childish Gambino seems from behind a column, dancing awkwardly along with his shirt off earlier than making his means over to the seated man. The guitar participant is now with out his instrument, sitting nonetheless with a hood over his face as Gambino randomly pulls out a handgun and fires the set off.
The scene describes “This Is America” completely because it has change into considerably of a operating joke for Donald Glover. The chaos actually begins after Childish discards the gun; automobiles race all through the warehouse, youngsters be part of him in a choreographed dance, and smoke fills the air. Each shot was well-thought out and executed to perfection, guaranteeing the top result’s almost flawless. From the frilly monitoring pictures to the unique use of lengthy takes, the eye to element in every single place is very respectable.
“This Is America” is among the most seen movies on this listing. It actually strapped a rocket onto the accompanying music, making it one among Childish Gambino’s extra in style tracks ever.
1. Tierra Whack – “Whack World”
Out of everyone that made unbelievable first impressions this yr, Tierra Whack is among the solely artists to have performed so by means of audiovisual means. Whack World is rather more than only a music video. It’s an album, a brief movie, and a chunk of artwork. Everything from the modifying, mise-en-scene, make-up and costuming make this fifteen-minute murals so particular. Each observe on the album is filtered by means of a novel lens. It’s tough sufficient to inform one efficient story by means of visuals, however the rising Philly product managed to just do that over a dozen instances in Whack World.
For many, this served because the formal introduction to Tierra Whack, and it was an especially highly effective one at that, proving to an unfamiliar viewers that she may ascend to a Missy Elliott-type degree. Tierra wears many hats within the clip, taking over the function of a canine groomer, a disco trailer woman, and a flashy aerobics pupil. Wacky certainly. Director Thibaut Duverneix did an exceptional job bringing Tierra’s imaginative and prescient to life. The rapper earned a spot on our Breakout Artists of 2018 listing and it’s actually all based mostly on the creativity displayed in Whack World. If you haven’t watched it but, test it out. This is well among the finest clips of all the yr.