Mariah Carey's "Glitter" Sales Grow eight,374% After #JusticeForGlitter Campaign

After followers launched a social media marketing campaign, Mariah Carey’s Glitter album has skilled an eight,374 p.c increase in United States album gross sales inside November ninth and November 14th. According to Nielsen Music, the album which initially dropped in 2001, has bought three,000 copies.

It’s all due to a hashtag that launched on November ninth when customers started to make use of the hashtag, #JusticeForGlitter, encouraging followers to take heed to Glitter forward of the arrival of Carey’s newest Caution album. Upon its launch, the movie which was additionally the soundtrack for the songstress’s movie of the identical title, debuted and peaked at No.7 and had solely bought 661,000 copies within the United States by way of November eighth.

According to Twitter, the hashtag has been used over 37,000 occasions on the platform by way of November 15th alone. It appears to be the largest gross sales week for Glitter since February 2002. Billboardadditionally notes that the album will greater than seemingly enter the Soundtracks chart subsequent week with the present No. 25 place belonging to The Little Mermaid with over 2,000 equal album items. In 2001, Glitter spent three weeks at No. 1 on the Soundtracks chart.

With its re-entry, Glitter will seemingly reappear within the chart’s Top 15 simply with its three,000-unit tally.