Listen to “Dynamite” by BTS
The music video for BTS’ new single opens with a very on-the-nose sequence. Jungkook sits in a room with not one but two posters of the Beatles’ iconic Abbey Road cover. A massive print of David Bowie can be spotted next to… a poster of Arnold Swarzenegger as the Terminator. Then Jungkook pulls on a pair of Timberlands, sips a glass of milk, and gets up to look at the camera as he begins to hit his dance moves: “Cup of milk, let’s rock and roll.”
“Dynamite,” the band’s first English-language track, yearns to fit the Western pop music canon while also slyly sending it up. The lyrics don’t always land—such as lines like RM’s “Ladies and gentlemen, I got the medicine/So you should keep your eyes on the ball”—but otherwise BTS hit all the expected marks. Riding the recent nu-disco resurgence, they allude to American music legends (Bob Dylan, Michael Jackson) and namedrop basketball stars (“Jump up to the top, LeBron”). Even the chorus directly evokes Taio Cruz’s ubiquitous hit from 2010—a lifetime ago in pop music years. The beat is polished, the hook is memorable, and each member gets a moment to shine in this “Uptown Funk” facsimile, a self-aware pop song that’s about nothing but itself.