I’M DOING IT AGAIN BABY! starts in a better place than girl in red’s 2021 debut, if i could make it go quiet. Gone are Marie Ulven’s intrusive thoughts about physically hurting her loved ones and herself, the spiraling anxieties that seemed to plague her every moment. In their place, she’s discovered a newfound self-confidence and some much-needed stability. Maybe, as she suggests on the opening song “I’m Back,” taking some time away from the music industry helped. But mental illness is a lifelong struggle, and while she’s eager to say, “I love being alive,” she’s careful to caveat it: “At least for now.” On her second album, Ulven approaches familiar topics—unrequited love, self-doubt, the pains of growing up—with a stronger sense of self, sounding both softer and more fierce than before. As a queer pop star with a firm grasp on her own emotional failings, girl in red addresses common issues from a unique perspective. But too often, her lyrical ambitions fall short of their lofty goals.
Ulven’s strength as a lyricist is also her weakness: The 25-year-old artist writes about romance and heartbreak as if she’s the first person ever to experience them. On “A Night to Remember,” her giddiness is infectious, the propulsive dance-pop and palpable excitement (“The whisper in my ear/Saying let’s get outta here/Yeah, I’ve never been so light on my feet”) helping to smooth over some of the song’s clunkier lines (“Cocaine and weirdos” is a club descriptor best saved for the next day’s recap text). “Too Much” vividly channels the fury of a relationship breakdown: “House always wins, so I’m taking all my love back/With you I lose either way.”
Ulven writes about her own experiences with a remarkable degree of honesty and clarity, but more profound revelations are just out of reach. At its best, her naivete is evocatively raw. “Phantom Pain” recasts a trite turn of phrase into a genuine moment of self-reflection: “I really didn’t notice the heart on my sleeve/I think I got invested in you and me.” But it’s hard not to wish for more insight—breakup sentiments like “I wish I never met you in the first place” feel inanely common. The slick production across I’M DOING IT AGAIN BABY!—helmed by Ulven and fellow Norwegian Matias Tellez—would be better served with more nuance. Their warm synths and her textured growls call for deeper feelings. In contrast to its lyrical shortcomings, her second album is sonically richer, balancing the delicate piano on “I’m Back” against heavier basslines on “Ugly Side.” Ulven’s voice also extends further than before, cracking into a roar on “Phantom Pain” and retreating into mellower territory on “Pick Me.”