Diddy's Message To Hip-Hop's Youth: "It's For Everyone To Enjoy But For Us To Own"

Diddy is a staunch proponent of “Black Excellence.” Much has been made about Diddy’s insistence of a change in narrative talking, a social motion he hopes will encourage Black entrepreneurship, and self-governance. His most up-to-date message of empowerment was posted Instagram. In the captioned video (under), a bunch of Caucasian youngsters simulate a rap video with tons of props and gesticulations frequent to mainstream rap. The youngsters sit atop a parked automobile with wads of cash. The boy with long-ish hair makes use of one hand to grip his bundle of money, and the opposite to simulate a “toppy” movement under his waistline. 

Diddy’s message is obvious and concise: he’s evidently pushing for extra equitable decision-making and integrity with the tradition/business. Without saying it outright, Diddy is pushing multiple racial-narrative directly. Firstly, he may be suggesting that would-be practitioners not signal with Lyor Cohen-types for the sake of retaining their authorship.

Secondly, Diddy seems to be pushing for a extra dedicated “FUBU” mentality from fellow Black entrepreneurs, rappers, and artistic sorts. Diddy admits: hip-hop has develop into a “world useful resource,” and there isn’t any sense in limiting its dissemination to relative “outsiders;” with out correct acknowledgment, the tradition, as he would have it, stands the agency chance of abrasion. 

The video of the youngsters simulating the “tradition” from an outsider’s perspective is however an after-effect of this erosion, and maybe not the issue itself. The actual challenge is rooted within the legal guidelines of provide and demand. Diddy is petrified of the tangent he could have began.