Much of the excitement in mainstream pop these days falls left of center. Chappell Roan took us all to theater camp; Charli XCX painted the club green with Brat. It’s only too easy to view Camila Cabello’s recent reboot as the work of a music establishment clumsily shifting gears to follow in their wake. The outsized response sparked by C,XOXO’s lead single “I Luv It” was split between excitement over a radical new musical direction and eye-rolling over what initially seemed like one of the most cynical pop rebrands in recent memory (at least until we figure out what is going on with Katy Perry).
It’s too bad, because if there was ever an artist more primed for casting off an old self and giving into some effortless partying, Cabello would be the woman. Until now, her music has been incredibly dutiful, whether owing to the demands of a career in Fifth Harmony or the loving reverence for her musical heritage that shaped her three prior solo albums. Though it bears her signature, C,XOXO is a transitional record mistakenly labeled as a statement album. It’s a bridge away from girl-group polish and Latin-inflected pop and toward a more dreamy and reckless club sound. It is not a full pivot to hyperpop, as “I Luv It” suggested, but more like a stab at the wistful, complex, dancefloor introversion practiced by the likes of Lorde, Kelela, Troye Sivan, Frank Ocean, and Rosalía. It’s an evolution that squares nicely with Cabello’s stated ambition to be thought of not simply as a performer but as a writer, the author of a more complex and explicitly adult narrative than she’s told before.
C,XOXO is a broadly sketched tale of returning home to Miami and gaining perspective on broken love and aimless youth. It’s heavy on vibes, evoking the 305 primarily through features, some voice memos, and a toothless Spring Breakers aesthetic that’s notably neither trashy nor violent. Yet the musical landscape that Cabello’s producers El Guincho and Jasper Harris conjure is incredibly vivid, wielding warm synths and babbling samples as slinky launch pads for scorching riffs on Afrobeat and reggaeton. Halfway through the fantastic “Dade County Dreaming”—which doubles as a likely swan song for City Girls—JT’s ass-shaking chant is gradually subsumed by an absolutely tidal piano churn as their swagger gives way to a dreamy instrumental vastness. It’s as if Cabello is accessing a new mental horizon in real time.