Celtics' Gordon Hayward Announces Sneaker Deal With Anta

Boston Celtics’ ahead Gordon Hayward has formally signed a four-year sneaker cope with Chinese sportswear model Anta. Hayward reached an settlement with Anta a couple of weeks in the past however Nike had an opportunity to train their “match clause” in the event that they wished to maintain him on their roster.

The 28-year previous All-Star made the announcement yesterday, revealing that his first signature sneaker – the Anta GH1 – will likely be launching someday subsequent Fall. ESPN’s Nick DePaula stories that Hayward will likely be rocking a PE model of Klay Thompson’s ANTA KT4 Low this season, whereas he continues to work with Anta on the GH1 design course of for 2019.

Anta’s familiarity with the Celtics is likely one of the explanation why a partnership with Hayward makes sense from a enterprise standpoint. The model’s preliminary roster of signature athletes included Kevin Garnett and Rajon Rondo, each of whom signed on after successful the 2008 NBA title which established “a connection for Anta followers with the group ever since,” based on DePaula.

Hayward missed all of final season after fracturing his ankle simply minutes in to the season-opener however he’ll be able to go tonight because the Boston Celtics host the Philadelphia 76ers within the 2018-19 opener, airing on TNT at 8pm ET.