It’s the era of the relatable pop star, where the Machiavellian hustlers of the music industry A-list write songs about being as unlucky and confused as you and I. These days, the world’s biggest musicians are apparently also the salt of the earth, perpetually downtrodden by their relationships or jobs. They’re down bad but they’re doing the work, jamming the radio with songs about setting boundaries or learning their moon sign. And have you heard? Their latest album is their most vulnerable to date, despite the public’s seeming allergy to moral ambiguity and the sense that it’s been years since anyone was remotely honest about their motivations. Are you having fun yet?
Meanwhile, Charli XCX has been dreaming of a time when the It Girls were hot messes, flashing the paparazzi as they tumbled from the Chateau or looking feral outside Les Deux at 4 a.m. on a Tuesday. The Bimbo Summit’s on her mood board, as are the neon-splattered club nights of the mid- to late-2000s, back when dance music was in its bedroom-producer phase and pop singers were still divas who’d never condescend that they were anything like you. It’s a vibe that’s rather popular as of late. (Oh, to be a creative director tasked with explaining “indie sleaze” to Camila Cabello.) But Charli lived it, albeit as an English teenager whose MySpace demos had titles like “Art Bitch,” raging vicariously through the blogosphere.
BRAT, the sixth album from the 31-year-old songwriter, has roots in this stretch of the aughts, which holds a tenuous claim to the last IRL gasp of “alternative culture” before it moved into our phones. It’s also a reaction, as Charli’s records tend to be: to the focus-grouped monotony of playlist-fodder pop, the tedium of our current “authenticity” obsession, and to her previous album, 2022’s Crash, which posed the question: “What might it sound like if I did sell out?” If you read trendy literature or spend much time on “X,” you might recognize the mode of defensive self-awareness, pre-empting the possibility of sounding like an idiot or looking like a flop. That album—on which she utilized for the first time in a decade the A&R services of her label, Atlantic Records—was her first to top the UK Albums Chart. But it lacked the culture-shifting oomph of a Vroom Vroom or Pop 2, records that felt like risks that no one else would take. Joining their category and transcending it, BRAT arrives as the best-sounding version of the Charli XCX promise to make the Apollonian pop landscape Dionysian again.