Attention All Artists, Don't Sleep On Tunecore's Holiday Promotion Tips

As we have lined earlier than, music blogs and web sites stay a dominant methodology of musical promotion and discovery. And after all, the artwork of dwell efficiency performs a pivotal position in increasing your fan base, each regionally and in any other case. When you are getting began, every part can really feel overwhelming, particularly given the ever-changing nature of the musical panorama. Luckily, TuneCore Blog contributor Rich Nardo (VP, Public Relations & Creative, Ngagency) has come via with one other dose of perception, doing his half to shed some gentle on maximizing your vacation season protection. 

Peep his piece under.


As 2018 winds down, you’ve hopefully made some nice strides ahead in your profession as an artist this yr.

You put out your first (or at the very least latest) launch. You’re gigging repeatedly and your set is getting tighter and extra participating. Perhaps most rewarding, the followers and tastemakers within the press and playlisting worlds are beginning to take discover.

As we’re formally within the final quarter of the yr, you’re most likely asking your self how one can end the yr out sturdy and set your self up for an excellent larger 2019. The finish of the yr is historically a tough time to advance your profession, as a lot of the trade is winding down for the vacations and reluctant to embark on something new till they arrive out of hibernation in January. That being mentioned, you shouldn’t resolve to relaxation in your laurels and hibernate in addition to the temperatures drop.

Here are 5 methods you’ll be able to maintain constructing this time of yr whereas a lot of the music biz is winding down.

1. END OF THE YEAR FEATURES, START NOW!

Yes, we nonetheless have over two months left within the yr, however that is when you could begin reaching out to blogs and playlisters to be thought-about for ‘Best of the Year’ options.

The music trade tends to close down in early December, and most writers attempt to have their lists finalized by then in order that they’ll coast via the ultimate month of the yr. If you’re reaching out December 1st, you’re too late. Get began now reaching again out to anybody that supported you this yr to see if they’re making any lists…ask them to test it twice like good ol’ Saint Nick to verify your music is on it.

It doesn’t damage to achieve out to another retailers that your analysis reveals did finish of the yr lists final yr as properly. Even in the event that they didn’t cowl your music initially, perhaps they’ll give it a pay attention this time round and, if you happen to catch them on a very good day, you may be capable of sneak into their yr finish protection.

2. BOOK A HOLIDAY SHOW

Writers and trade varieties could be trying out, however music followers are nonetheless seeking to be entertained. College children are residence for the vacations and seeking to get out of the home and see previous mates. If you’ll be able to rating an area gig, you may be capable of catch their consideration earlier than they return to high school. Now is the time of yr when you need to lean on the ‘direct-to-fan’ mannequin probably the most, and what higher means to take action than by enjoying a present?

three. CREATE HOLIDAY RELATED CONTENT, AGAIN START ASAP!

Another solution to seize some consideration could be to create one thing authentic, (or re-imagine an previous customary with your personal private twist), associated to the vacations. A number of blogs will cowl, or at the very least share to socials one of the best of a majority of these movies. Even if it doesn’t get picked up for protection, by placing it in your socials, your followers may assist make your vacation spirit one of many final viral clips of 2018.

four. MAKE THEM A HOLIDAY OFFER THEY CAN’T REFUSE!

Create a “vacation particular’ that can pique your followers curiosity.

Did you do any bodily copies of your new launch? Do you may have any merch? Give a reduction or put a particular bundle collectively that can remind your supporters how a lot they wished to go to your merch desk final time they noticed you play. People are sometimes within the gift-giving mode this time of yr, and what higher present than your newest album or superior band hoodie? Especially if it’s coming at a reduction. After all, your music is the present that retains on giving!

5. PUT YOUR FIRST QUARTER 2019 PLAN TOGETHER

Perhaps an important factor you are able to do in December is work out what your plan for the beginning of subsequent yr goes to be and put some wheels in movement to perform these objectives. December is when the trade sleeps, however January is when everybody wakes up and begins firing off emails making an attempt to verify they’re productive on the prime of the yr.

If you recognize what you wish to do January via March, attain out to the folks that you simply’ll want concerned now whereas their inbox load is sort of gentle. That means you’re one step forward of all these folks struggling to catch up post-holidays.


Don’t promote your self quick. Make use of the instruments at your disposal. Sometimes, all it takes is a bit of little bit of steering. If you are seeking to additional ameliorate your data, make sure to take a look at TuneCore’s official web site for much more perception into the music enterprise.

Attention All Artists, Don't Sleep On Tunecore's Holiday Promotion Tips

As we have coated earlier than, music blogs and web sites stay a dominant technique of musical promotion and discovery. And in fact, the artwork of dwell efficiency performs a pivotal position in increasing your fan base, each regionally and in any other case. When you are getting began, every thing can really feel overwhelming, particularly given the ever-changing nature of the musical panorama. Luckily, TuneCore Blog contributor Rich Nardo (VP, Public Relations & Creative, Ngagency) has come by with one other dose of perception, doing his half to shed some gentle on maximizing your vacation season protection. 

Peep his piece under.


As 2018 winds down, you’ve hopefully made some nice strides ahead in your profession as an artist this 12 months.

You put out your first (or a minimum of latest) launch. You’re gigging recurrently and your set is getting tighter and extra participating. Perhaps most rewarding, the followers and tastemakers within the press and playlisting worlds are beginning to take discover.

As we’re formally within the final quarter of the 12 months, you’re most likely asking your self how one can end the 12 months out robust and set your self up for a fair larger 2019. The finish of the 12 months is historically a troublesome time to advance your profession, as a lot of the trade is winding down for the vacations and reluctant to embark on something new till they arrive out of hibernation in January. That being stated, you shouldn’t resolve to relaxation in your laurels and hibernate in addition to the temperatures drop.

Here are 5 methods you may maintain constructing this time of 12 months whereas a lot of the music biz is winding down.

1. END OF THE YEAR FEATURES, START NOW!

Yes, we nonetheless have over two months left within the 12 months, however that is when you must begin reaching out to blogs and playlisters to be thought of for ‘Best of the Year’ options.

The music trade tends to close down in early December, and most writers attempt to have their lists finalized by then in order that they will coast by the ultimate month of the 12 months. If you’re reaching out December 1st, you’re too late. Get began now reaching again out to anybody that supported you this 12 months to see if they’re making any lists…ask them to test it twice like good ol’ Saint Nick to verify your music is on it.

It doesn’t harm to succeed in out to another retailers that your analysis reveals did finish of the 12 months lists final 12 months as properly. Even in the event that they didn’t cowl your music initially, possibly they’ll give it a hear this time round and, in case you catch them on day, you may be capable of sneak into their 12 months finish protection.

2. BOOK A HOLIDAY SHOW

Writers and trade varieties is perhaps trying out, however music followers are nonetheless trying to be entertained. College youngsters are residence for the vacations and trying to get out of the home and see previous mates. If you may rating an area gig, you may be capable of catch their consideration earlier than they return to high school. Now is the time of 12 months when it’s important to lean on the ‘direct-to-fan’ mannequin probably the most, and what higher method to take action than by enjoying a present?

three. CREATE HOLIDAY RELATED CONTENT, AGAIN START ASAP!

Another technique to seize some consideration is perhaps to create one thing unique, (or re-imagine an previous customary with your individual private twist), associated to the vacations. Quite a lot of blogs will cowl, or a minimum of share to socials the most effective of all these movies. Even if it doesn’t get picked up for protection, by placing it in your socials, your followers might assist make your vacation spirit one of many final viral clips of 2018.

four. MAKE THEM A HOLIDAY OFFER THEY CAN’T REFUSE!

Create a “vacation particular’ that may pique your followers curiosity.

Did you do any bodily copies of your new launch? Do you might have any merch? Give a reduction or put a particular bundle collectively that may remind your supporters how a lot they wished to go to your merch desk final time they noticed you play. People are sometimes within the gift-giving mode this time of 12 months, and what higher present than your newest album or superior band hoodie? Especially if it’s coming at a reduction. After all, your music is the present that retains on giving!

5. PUT YOUR FIRST QUARTER 2019 PLAN TOGETHER

Perhaps an important factor you are able to do in December is determine what your plan for the beginning of subsequent 12 months goes to be and put some wheels in movement to perform these objectives. December is when the trade sleeps, however January is when everybody wakes up and begins firing off emails attempting to verify they’re productive on the high of the 12 months.

If you realize what you wish to do January by March, attain out to the folks that you simply’ll want concerned now whereas their inbox load is type of gentle. That method you’re one step forward of all these folks struggling to catch up post-holidays.


Don’t promote your self brief. Make use of the instruments at your disposal. Sometimes, all it takes is just a little little bit of steering. If you are trying to additional ameliorate your information, be sure you try TuneCore’s official web site for much more perception into the music enterprise.