Around the time that Addison Rae broke a million TikTok followers in the fall of 2019, the platform offered a system update for the American dream; now all that was required to claim a better, richer life was a phone, some free time, and a willingness to perform air traffic control dances with a smile. For those not on the app, your introduction to the social media star may have been her 2021 Tonight Show debut, a chipper showing, not exactly screaming “star power,” which confirmed my worst assumptions about where youth culture was headed. Rae, who grew up a competitive dancer and later, a cheerleader, brought to the app not just girl-next-door sweetness, but also ruthless pragmatism and a tireless work ethic. On a recent podcast, the 24-year-old performer spoke insightfully of her time in the viral dance mines. “When I reflect back on that time, I’ve recognized how much choice and taste is kind of a luxury,” she noted without shame, summing up her methodology as: “How am I going to get out of here?”
By “here” she meant Lafayette, Louisiana, where her dashed dreams of dancing for the LSU Tiger Girls had nearly given way to the grim prospect of small-town normalcy. A couple hours away was Kentwood, the hometown of Britney Spears, a fellow born entertainer whose precocious talents were both a refuge from family chaos and an ostensible ticket out. Since Rae reintroduced herself as a fledgling pop star—first with 2021’s “Obsessed,” the kitschy lead single from her scrapped debut album, then a slew of leaked demos which sparked her transformation from cheesy striver to cult favorite—Spears has loomed large on her mood board via pap walk, video Easter egg, and a breathless reverence for earthy, girlish glam. But since last year, when Rae threw herself into the role of pop diva with surprising wit and moxie, what has mostly come to mind is Spears’ reminder that a job is a job: “You want a Lamborghini? Sip martinis? Look hot in a bikini? You better work, bitch.”
Rae’s debut album, Addison, floats in on a swell of goodwill following a string of improbably great singles, each one a little weirder than the last. Last August’s effervescent “Diet Pepsi” felt a bit like early Lana in the star-spangled coquetry of its parking lot romance. But where Del Rey sang her torch songs with cool resignation, Rae’s layered vocals seemed to buzz with woozy warmth, punctuated here and there with “Ahh!”s of satisfaction. Its followup, “Aquamarine,” has grown on me since fall—a four-on-the-floor siren song which eagerly begged comparison to Madonna’s Ray of Light or Kylie Minogue’s Fever. The moody minor chords of February’s “High Fashion” were less primed for the charts than for a cuddle puddle at an after-hours flophouse. And there was poignance in the downcast trip-hop of fourth single “Headphones On,” which faced the doldrums with a cigarette and a stiff upper lip. In the video, Rae pops in a pair of wired earbuds and is whisked off from her day job to a manic pixie dream world.