Everything is content nowadays: crappy first dates, yapping with your friends, getting ready for work, getting ready for bed. Lucky for Jensen McRae, our output-obsessed digital ecosystem is one in which she thrives. She is not just a creator of incisive acoustic pop, but also a creator: Catch up with her on her podcast, or her Substack, or TikTok and “X,” where her occasional brushes with virality have bolstered her young music career.
The Los Angeles singer-songwriter has been compulsively tracking the minutiae of her life for much longer than she’s been posting. An avid journaler, she harbors a personal archive going back nearly a decade. And even before that, she understood her role as a scrupulous observer, largely as a means of managing feelings of otherness that stemmed from growing up Black in predominantly white environments. “I started to develop this identity of being a narrator and a collector of details about my life, about other people’s lives,” she told the New York Times recently. Put more bluntly on one song from her first album: “If I don’t write about it, was it really worth it?”
McRae’s sophomore album, I Don’t Know How But They Found Me!, is a valiant bid to make heartbreak “worth it”: She forges her painstaking observations into armor and does battle with cruel exes and her own inner critic. Despite her Zillennial credentials and abundant digital savvy, McRae is engaged in a more timeless tradition—the breakup album—and taking notes from teachers like Taylor Swift and the firmament of sensitive, hyper-literate singer-songwriters that preceded her. Her first partnership with Brad Cook, producer du jour for writers of folky melodies and searching lyrics (Waxahatchee, Hurray for the Riff Raff), yields a tight, focused set of songs that bloom in the Pink Sugar air of Y2K soft-pop—but sometimes wilt from lyrical oversaturation.
Any appraisal of McRae’s work inevitably involves Phoebe Bridgers, a comparison of McRae’s own making. After her COVID-era tweet about a hypothetical Bridgers song blew up, McRae went ahead and wrote it herself; four years later, that track remains her second-most streamed on Spotify. The elder singer’s influence extends to songs that don’t explicitly mimic her, too. On I Don’t Know How, it’s in the frail opening bars and haunted, peripatetic imagery of “Savannah”; in the delicate blend of daydreams and nightmares on “Daffodils,” with its taut, wrenching encapsulation of cyclical abuse: “He cleaned my clock, he bought me daffodils.” The songs are simply arranged and sparsely populated; McRae is largely alone with her thoughts, or with men who are disappointing or something more sinister. Sometimes, as many do in the throes of heartbreak, she appeals to God.