New Australian hip-hop newcomer Kush K surprises us with the drop of his latest single and video “I Know“, which features JVS. Dropping via Type Shit Records, the track is emotional, has solid production, and motivational storytelling.

The song starts with a soulful chorus by JVS that encapsulates the strife of dealing with fame, relationships, and finding oneself. The hook by JVS connects with fans who have gone through the same. Kush K’s verse follows with unfiltered honesty. His lyrics give a glimpse into his journey of overcoming obstacles. His verses are introspective and inspiring.

Directed by NBreezy, the accompanying music video elevates the song’s narrative to the next level with stunning visuals. The rapid cuts from lavish automobiles, designer brands like Gucci and Fendi, to studio sessions provide a clear view of Kush K‘s dual life—the success highs and emotional toll.

Melbourne city is a constantly changing urban landscape that serves as a location in the narrative. The visual quality of cinema supports the lyrics and, further, highlights Kush K’s perfectionism in every aspect of his work. Behind the scenes, the song is aided by first-rate production from Sonni Beats and engineering from MixedByDaniel.

The silky beats offer the ideal canvas for both JVS’s euphoric vocals and Kush K’s reflective bars. This attention to detail guarantees that “I Know” is more than a drop—it’s a statement record that underscores Kush K’s artistic maturation. His first album The Revelations (2024) highlighted his entrepreneurial and performing versatility. With “I Know,” he is again scripting success in an industry that calls for perpetual reinvention.