At a moment when “reality” is mostly a matter of opinion, the teenage rapper Nettspend appears: a 17-year-old cipher who is post-rage, post-race, post-everything. The impish high school dropout broke through late last year with bursts of songs like “drankdrankdrank” and “shine n peace”—dazed, disoriented snippets that channeled the sensation of sun-stroke or snow blindness. Connoisseurs of this particular strain of blown-out Gen Z party rap, as popularized by xaviersobased and his 1c34 collective, have dubbed the genre “jerk”—not to be confused with the California jerk music of 15 years ago that birthed that other kooky, fiercely divisive cloud rapper (whose Zen-ish concept of “based” is not be confused with the edgelord definition it’s known as now). Nettspend, or Gunner Shepardson from suburban Virginia, bleached his hair, and promptly became exalted on subreddits and Discord servers as the Bieber, or the Cobain, of fried internet rap—though to be fair, it’s hard to tell whether his evangelists are being serious at all.
Your tolerance for this music depends upon how quickly you can get past the image of a small Caucasian child who raps mostly about opiates and sluts, to the extent that his raps are “about” anything at all. My own knee-jerk reaction to the video for “2024 Freestyle”—where, between slurry one-liners on sipping lean and shooting guns, he bounces around a rented condo like a babysitter’s nightmare—was a mixture of revulsion and deep shame for ever being starry-eyed on the topic of “real trap shit.” But push past the ick factor, or lean all the way into it, and you might catch yourself vibing to Nettspend’s debut album, BAD ASS F*CKING KID, or arriving at the notion that a lean-addled shitposter whose history with firearms seems mostly based in Roblox is exactly the rap wunderkind America deserves.
It’s hardly profound to note that this twitchy, over-stimulated music is the product of a life whose action happens in a phone, songwriting included; while Nett recorded BAFK at least partially in-studio, he made his early tracks using a free app called BandLab, often in a matter of minutes. What’s fascinating is how polished these spontaneous compositions can be: songs whose scattered pieces coalesce into a glittering whole, like fine cubic zirconia. At a glance, a song like “Leader”—with a beat like an old Salem song bit-crushed to oblivion—registers as beyond vapid, a disjointed string of corny boasts and buzzwords. But notice how he builds momentum through internal rhyme, or the way he litters hooks with dumb-on-purpose malapropisms (“Leave it in the sack/Money full of bag”). Call it the event horizon for the punch-in mode of recording, whose popularity in the past decade-plus has rendered rap discursive and surreal. I’m not saying it’s ingenious, but it’s at least amusing.