The setup for Magdalena Bay’s new concept album, Imaginal Disk, begins somewhere that looks like the beginning of 2001: A Space Odyssey, except that singer-songwriter Mica Tenenbaum and songwriter-engineer Matthew Lewin have identified the missing evolutionary link connecting primates to humans: an extraterrestrial LaserDisc, inserted into the forehead. When Tenenbaum’s character, True, comes due for a hardware upgrade, her body rejects it. This next part is a little unclear, but according to the band she must then relearn “what it means to be human.” You’ll want to excuse them for coming up with a YA sci-fi paperback’s worth of shtick when they pull off this whopper of a feghoot in track 11: “Feeling DiskInserted?”
Since their inception in 2016, Magdalena Bay have made aqueous internet pop and low-voltage funk full of pinwheeling arpeggios and inside jokes. Imaginal Disk sounds like that, but bigger and punchier—more keyboards! More percussion tracks! Add a string section!! Synth harp!!! The total effect brings to mind ’90s Madchester, the progression of Tame Impala after Lonerism, and peak CD sonics, by which I mean a point in time when record companies were positively rolling in it and backing the production of bangers on the scale of George Michael’s “Freedom! ’90” or New Radicals’ “You Get What You Give”—and the big splashy chorus on Imaginal Disk’s “Death & Romance” sounds not a little like “You Get What You Give.” But as opposed to the traditional big-tent populist come-together anthem, Mag Bay’s project is something like the messy slide of signifiers one encounters scrolling the internet: They warp this fundamentally optimistic musical mode to suit a more cynical and paranoid reality.
“I think what would be a positive thing is if we start to be seen less as a pop group and more like an ‘alternative’ group,” Levin told The Line of Best Fit recently, citing the band’s distance from any actual pop chart. Can’t blame him for not wanting to sign up for a stan army, though I wonder if Mag Bay aren’t also alluding to a bias of marketing demographics that tends to tip feminine-presenting singers—particularly someone like Tenenbaum, whose style resembles Tennis’ Alaina Moore or Gwen Stefani covering Talk Talk—toward “pop.” Modern pop, though, is the perfect setting for Magdalena Bay: candy floss melodies, sticky hooks, and the creeping sense that all is not well—that no one should be capable of maintaining such shiny happy sincerity in public without some kind of nefarious brain-swap operation happening behind the scenes.