If there’s one thing Redd Kross are famous for, it’s having famous fans. Years before Sonic Youth made Madonna their own, brothers Jeff and Steve McDonald were showing Kim and Thurston how pop culture pin-ups could be reframed as punk iconography. They got Sofia Coppola to pose nude on an album cover and inspired her brother Roman to essentially build a feature film around their kitschy ’70s style. They illuminated the path for Stone Temple Pilots to move beyond mosh-pit machismo toward glammy swagger. They reissued their ’90s catalog through Jack White’s Third Man imprint. And Jeff married a Go-Go. There is, however, one notable alt-rock star who resisted Redd Kross’ charm offensive.
You’d think Redd Kross would’ve been right up Kurt Cobain’s alley: Both he and the McDonalds came of age with record collections where the Beatles were filed next to Black Flag, and both were charter members of the American Shonen Knife fan club. But according to mutual friend Dale Crover (the one guy who’s drummed for both Nirvana and Redd Kross), an unimpressed Cobain walked away from a 1987 Redd Kross gig in Tacoma complaining that the McDonalds seemed “too happy.” After seeing Crover tell that story in an early cut of director Andrew Reich’s new Redd Kross documentary, Born Innocent, Steve McDonald wrote “Way Too Happy,” a bittersweet power-pop number that appears deep into Redd Kross’ new self-titled double album. “What did he mean?” Steve asks with audibly wounded pride, before responding with an uncannily Cobain-esque sneer, as if he were still being taunted from beyond the grave. But the McDonalds aren’t looking to reheat old beef—rather, “Way Too Happy” serves as a renewed mission statement for a band that has always embraced joy as its superpower.
As indie rock’s original poptimists, Redd Kross elevated fandom to an artform, imagining a world where ABBA and the Partridge Family could be placed on equal footing with Germs and the Stooges. But after decades of plundering rock’n’roll’s past like a thrift-store discount rack, Redd Kross are now fixing their retro-gazing lens on themselves. Redd Kross is part of a 45th-anniversary celebration campaign that includes Reich’s documentary and an upcoming memoir (Now You’re One of Us), and it’s a self-reflexive exercise in every way, from the cover art (a ruby-tinged makeover of the Beatles’ White Album, the first record Jeff bought as a kid) to the uncharacteristically wistful, introspective songwriting. But seeing as Redd Kross are the rare band who can celebrate 45 years in showbiz while one founding member is still in their 50s, the eternally youthful McDonalds are still committed to chasing new glories. They may no longer resemble the androgynous provocateurs of old, but their pop savvy remains.