The Kendrick Lamar and Drake beef escalated this week when Kendrick dropped not one but two Drake diss tracks, “Euphoria” and “6:16 In LA,” and now Drake has responded. He just put out “Family Matters,” a seven-and-a-half minute song with multiple beat switches that feels like as much of a musical response to “Euphoria” as a lyrical one. While he’s at it, Drake also takes shots at The Weeknd, Future, Metro Boomin, A$AP Rocky, and Rick Ross. As you can probably imagine, there’s a lot to unpack here. Listen and watch the lyric video below.

As a quick recap, this latest beef started after J. Cole referred to himself, Kendrick, and Drake as the top 3 on Drake’s “First Person Shooter,” and Kendrick responded with a verse on Future & Metro Boomin’s “Like That” with the line “Motherfuck the big three, n****, it’s just big me.” Cole then put out the Kendrick diss “7 Minute Drill,” which he since removed from streaming services and publicly apologized for. Drake then put out two Kendrick diss tracks, “Push Ups” and “Taylor Made Freestyle”–the latter of which used AI to recreate 2Pac and Snoop Dogg’s voices, which Drake removed from streaming services after a legal letter from 2Pac’s estate–heating up a cold war between Drake and Kendrick that had been stirring for over a decade.

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