Countless playlists and anthologies have collected the greatest songs about a first kiss and a last goodbye; mourning a parent and becoming one yourself; best friends and mortal enemies. As for the cultivation of these relationships, there’s a 256-page book trying to reteach people how to hang out, but pop music isn’t going to be much help. Hovvdy isn’t going to tell you how to navigate these things either. On one song, they’re letting loved ones know that their time together mattered, and on the next they’re setting boundaries. They might reach out to a friend in quiet agony or chastise themselves for not doing so earlier. They’re figuring it all out as it comes, just like the rest of us, and the endlessly generous Hovvdy doesn’t attempt to be a manual for living, but a scrapbook of moments of love and loss from a life well-lived.
A band’s self-titled fifth album can either announce a complete rebrand or a reassertion of identity. Hovvdy is something in between, the culmination of co-songwriter/vocalists Charlie Martin and Will Taylor’s decade-long process of refining and broadening their sound. 2016’s Taster introduced the duo as “pillowcore,” which, like all genre coinage, was silly and also quite descriptive. Taster accurately predicted a future where slowcore, Buzz Bin blockbusters, rootsy bedroom-pop and station-wagon country became the primary colors of indie rock—they’ve since earned the respect of heavy-hitters like Zach Bryan and boygenius. Hovvdy’s music was charming, not crucial, nostalgic without evoking any specific era or age of their own, content to offer a shoulder if someone else wanted to spill their guts.
Despite its relatively supersized specs—19 songs, nominally a double-album—Hovvdy doesn’t see itself as an epic. It doesn’t sprawl; it stretches its legs, kicks its feet up. The boldest experiments all ended up as singles; “Forever” is contented adult commitment in sentiment, MTV Spring Break in sound as Martin experiments with a half-rapped cadence over Dust Brothers record scratches. In a good pair of headphones, the riff of “Jean” imagines “Jessica” getting a microhouse cuts-and-clicks treatment. The giddy and gooey “Every Exchange” is part “Butterfly Kisses,” part “Fireflies” and all heart. “Til I Let You Know” is initially a spare sketch in the middle of Hovvdy until it gets reprised as the album’s climax on “Bad News,” recalling any number of bloghouse bangers that gave someone their third wind in the late aughts.
Hovvdy has released albums called True Love and Billboard for My Feelings, but they never quite embodied those concepts as wholly as they do on “Meant,” which recasts their cover of Coldplay’s “Warning Sign” as proof of concept for their own Klieg-lit power ballad. A singles-only version of Hovvdy would still be seven tracks and a sci-fi lark where the band time travels across the last 25 years of recombinant alt-rock. Within the greater fabric of Hovvdy, they are joyous peaks, proof of how songs mocked in a more self-conscious time can be rehabbed and heard anew through a cunning needle drop, a class reunion, or just through the ears of a kid.