Eight years ago when a viral video thrust Maggie Rogers into the spotlight, she quickly went from NYU music student to public figure, garnering the type of cult following where the lines between artist and therapist start to blur. Since then, she has made efforts to slow things down. “I started to realize that there was this functional misalignment with the work that I had trained to do and the work that I was being asked to perform,” she told The New Yorker, explaining her decision to enroll in Harvard Divinity School in 2022. “I was put in this unconventional ministerial position without having undergone any of the training.” If strangers were going to look to her for guidance, her thinking went, then the best she could do would be to rise to the occasion.
Her new album, Don’t Forget Me, released on the cusp of her earning her postgraduate degree, captures a self-assured songwriter and producer reflecting on her past experiences with clear eyes. Like Sheryl Crow and the Laurel Canyon scene before her, she’s not so much a prophet on the mount as she is a traveler sharing the lessons she’s learned in nearly 30 years of life. “Time moves slow/Until one day you wake up and you realize/That what you see is what you know,” she remarks on “All the Same,” deftly employing the second person. It’s comforting in the same way some of Joni Mitchell’s writing on Hejira is comforting: By acknowledging that she doesn’t have all the answers, Rogers ends up sounding wise beyond her years.
Rogers wrote and recorded Don’t Forget Me over a whirlwind five days with producer Ian Fitchuk, whose cosmic country style blends commercial Nashville songwriting with elements of disco, psychedelic rock, and Tango in the Night-era Fleetwood Mac. Some of Don’t Forget Me is reminiscent of Fitchuk’s past work—lead single “So Sick of Dreaming” especially sounds like a cut off Kacey Musgraves’ Golden Hour—but Rogers carries her own smattering of influences that add nuance to his now-familiar sound. Several elements, like the expansive, effects-laden backdrop on “It Was Coming All Along” and looping drums on “If Now Was Then,” are an uncanny throwback to the Y2K pop-rock that Rogers likely grew up on: your Michelle Branches, your Natalie Imbruglias, your Sixpence None the Richers. Just like those artists’ anthemic singles, Don’t Forget Me keeps Rogers’ voice front and center, swelling to complement her on each chorus. It’s a welcome change from past albums, where the songwriting could sometimes feel like window dressing to Rogers’ more ornate compositions.