Ever since first for her breakout single “Juicy,” has proven herself to be a master at building a social media presence. One glance at her Instagram reveals the well-rounded mind behind the madness, delivering thirst-traps one moment and hilariously self-deprecating comedy the next. Sometimes, she combines the best of both worlds, as she most recently did with her invention of the ominously named “Choke Me” challenge.
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“Aight I’m sorry I know I been wilin but I wanted to make a challenge cuz I’m bored as fuck fuck u,” she writes, signaling her intentions. As for the challenge itself, it seems relatively simple — bust a vaguely seductive move while implementing a grotesque face-swap application of your choosing. There isn’t exactly an official rulebook to parse through here.
For the record, she certainly picked a classic tune for the occasion. Should you be unfamiliar, the song in question is “Choke Me Spank Me Pull My Hair” by , produced by , available for your listening pleasure on his 2002 album Man Vs. Machine. On that note, X to the Z was flattered to be included, shouting Doja out on his own Instagram page. “Thanks, I had no idea there was a #chokemechallenge …..glad I could provide the sounds,” writes X, alongside a co-sign from the legendary DJ Quik.
What do you think — will Doja Cat’s quirky challenge stick? We can certainly hope, if only to see Xzibit’s triple-X banger find its way to a brand new audience.