Following the NBA’s Hip Hop friendly All-Star Weekend, the heads at Bleacher Report and Mitchell & Ness have teamed up with a handful prominent rappers to pay tribute to their hometown teams with a rather unique music-meets-basketball mash-up.
On Tuesday (February 25), the NBA Remix Collection was introduced which features custom jerseys, T-shirts, hoodies, shorts, hats and long-sleeved tees that reimagine NBA team logos and uniforms through a Hip Hop lens.
The rappers repping for the NBA Remix Collection include Future (Atlanta Hawks), ScHoolboy Q (Los Angeles Lakers), Big Sean (Detroit Pistons), DJ Khaled (Miami Heat), The Diplomats (New York Knicks), No Limit (New Orleans Pelicans), E-40 (Golden State Warriors), and Wale (Washington Wizards).
“Bleacher Report lives at the intersection sports and culture,” Ed Romaine, Bleacher Report CMO, said press release. “The NBA Remix Collection is probably the best physical representation this mission. It fuses Hip Hop music and basketball at the local level, with innovative designs that will drive conversation amongst a community fans who are the new vanguard style.”
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Guy Hilton, the Global Marketing & Collaborations Director Mitchell & Ness echoed Romaine’s sentiments stating, “Continuing to mash together entertainment, music and sports, our brands are bringing iconic lifestyle apparel and headwear capsule collections to market. By utilizing our longstanding NBA relationship and exclusive Hardwood Classic rights, we are allowing top musical artists to create unique designs around historic NBA team marks, which naturally compliments the culture sports and entertainment.”
The NBA Remix Collection launches is currently available on BleacherReportShop.com and MitchellandNess.com with prices ranging from $40 to $175.