Grammy-winning rapper Kanye West may be Team TIDAL but is all about spreading the love to its streaming competition with his new “Champions” Cruel Winter single landing on Apple Music this week.
Yeezy unleashed the long-awaited project’s first official banger onto streaming competitors like Apple Music and Spotify.
The “Champions” are here. After making its radio debut earlier this month, the lead single off G.O.O.D. Music’s upcoming Cruel Winter album has officially hit iTunes, Spotify, TIDAL, and other digital platforms. The track, which premiered on Real 92.3, features a star-studded lineup, including Kanye West, Gucci Mane, Desiigner, Quavo, Travis Scott, Big Sean, 2 Chainz, and Yo Gotti. (Rap-Up)ARTICLE CONTINUES AFTER ADVERTISEMENT
Despite appearing on 2012’s Cruel Summer, musician Kid Cudi recently said he would not come through on its follow-up.
In early June, Kanye talked about the upcoming release and putting out a “Champions” Cruel Winter single remix.
“We also gonna do a a 12 to 15-minute version with every G.O.O.D. Music artist on it,” Ye said referring to “Champions.” “Sometimes you have snippets, ideas, beats. You got like a solid seven, eight songs that we know is gonna make the [Cruel Winter] album and the others ones [are like] a beat from Mike WiLL [Made It] or Travi$ [Scott] just brought three songs through … We sit there and we work together on our stuff. I look at it as we on the same team.” (Real 92.3)
Hours prior to the interview, Kanye premiered the instant hit on the radio.
This morning on Big Boy’s Neighborhood he revealed the track live on the air with little warning and much fan fare, leaving it up to listeners to determine who was featured on the heavily populated posse cut. (Nah Right)
Tune into Big Boy's 92.3 I'm about to play the first single from Cruel Winter
— KANYE WEST (@kanyewest) June 3, 2016